“We will also shift toward more cashless experiences, knowing that the handling of cash creates consumer concerns about the spread of viruses,” Johnson said, adding that he expects the company’s mobile app to become the dominant form of payment.
The new protocols, he said, will be a natural fit for Starbucks, where more than 80 per cent of US orders were placed “on the go” via drive-through or mobile app, even before the pandemic.
The company is also applying the lessons it has learned in China, where more than 98 per cent of its stores have re-opened, and is ramping up investments in artificial intelligence that will help make “data-driven decisions” about store reopenings and other changes.”
We are putting immense emphasis on the safest and most convenient way for customers to order their favourites from Starbucks,” he said.
“As we gradually come out of isolation, people will crave the connection and community that are fundamental to humanity.”
The Seattle-based coffee chain temporarily shuttered about half of its 8000 company-owned U.S. stores in late March and is among the first national chains to announce re-opening plans.
Health officials have warned that reopening the economy too soon could lead to a spike in covid-19 deaths. More than 1.2 million Americans have already tested positive for the virus, and nearly 70,000 have died.
Other national chains are gradually announcing plans to resume operations. Macy’s reopened dozens of department stores on Monday.
The Washington Post